Creating consumption is one of the chief tasks of government because consumption keeps lower castes employed with no time on their hands for disruptive behavior. In this case, the phrase sparks consumer behavior, since the more a person repairs their consumer goods, the less they will buy, resulting in less money in the economic system of society.
The phrase is embedded so deeply into the consciousness of each person that they take its meaning to be truth. "The more stitches the less riches." Brave New World, 51.Įvery person repeatedly hears this hypnopaedic phrase from an early age. Anytime individuals feel unhappy, they remember this phrase. To do this, individuals receive a gramme of soma, a narcotic that puts them into a state of unfeeling unconsciousness. The greatest good for the greatest number of people, according to Huxley, is to minimize any negative emotions or feelings. This phrase signifies the maximization of happiness and good feelings in Huxley's utilitarian society. "A gramme is better than a damn." Brave New World, 54. Such things are no longer part of the human experience and, according to Mond, have no place in a society built around maximizing happiness. History is "bunk," as Mond says, because it revolves around human frailties and emotions such as love, anger, vengeance, and temptation. Society disregards history because if people understood what came before, they might not be willing to put their trust in science and progress.
This saying, quoted by Mustapha Mond, instructs his citizens to disregard the painful lessons of history and to ignore the past in order to focus on future progress. ".you all remember, I suppose, that beautiful and inspired saying of Our Ford's: History is bunk." Brave New World, 34. Finally, "Stability" is the ultimate goal of society because only through stability can happiness be maintained and all unpleasant feelings and emotions be eradicated. Some are alphas, betas, gammas, etc., but each person is supposed to be happy with their own identity. "Community" means that all persons must work together to maximize the greatest happiness for society as a whole, and it occurs through the artificially implanted ideas of "Identity" that each person has. These words comprise the slogan for society. These three words hang in a sign over the Central London Hatchery and Conditioning Centre, which creates and conditions new human life. ".COMMUNITY, IDENTITY, STABILITY." Brave New World, 1.
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